The Crown Estate's Nature Recovery Ambition

Background

• Global nature and biodiversity is in decline, which puts the the long term sustainability of our climate, society and economy at risk.

• As a major landowner in the UK, with a mandate to steward the natural environment for the nation, The Crown Estate needed to raise its ambition.

• However, what good looked like in Nature strategy was not fully established, so it was vital that there was a comprehensive insights process in the development of the strategy.

Solution

• To build understanding of the topic and the role of The Crown Estate, we looked outside of the business for guidance with an extensive engagement and materiality process. Over 40 nature leaders were consulted across England, Wales and Northern Ireland.

• I supported the Nature team, developing the strategic narrative, framework and comms – culminating in a Parliamentary launch event of the goals and approach.

• There was a surrounding comms and activation programme, including content and sponsorship of multi-award-winning Sea, Land & City documentary, as well as Blue Earth Summit headline sponsorship with integrated marketing activation.

Impact

• Secured support from the Secretary of State for The Environment, Food and Rural Affairs and built positive perception with key stakeholders (survey data).

• The innovative urban activation: ‘Who else lives here?’ – an urban meadow with 42 plant species, sensors, sound and education – created 6m opportunities for the public to engage as part of our people and nature goal.

• Employee engagement activity included nature walks and guided audio walks – educating hundreds of colleagues on our nature strategy.

Credit to The Crown Estate and Wonderoom

See more about the project

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Blue Earth Summit: One Month On, Collaboration for Change | Blue Earth posted on the topic | LinkedIn

Looking back, one month on. This year at Blue Earth Summit, our partnership with The Crown Estate brought people together to explore how to take joint-up action for our nation’s future. Across the Summit, on stage, in workshops and within the marketplace, we heard about the importance of collaboration, long-term thinking, and the belief that change is possible when we build it together. From the marine environment to rural landscapes to the heart of our cities, progress is already happening: From the growth of the offshore wind sector, to increasing environmental farm tenancies and practices, to funding nature recovery at scale on land and at sea, to regeneration in urban places, or investment in the science, tech and innovation sectors, it’s been a year of impact with The Crown Estate since the last Blue Earth Summit. Featuring voices from across The Crown Estate, including Deborah Clark, Caroline Price, Lamé Verre, Anna Swaithes, Rachael Sherratt, Will Kirkpatrick and Dan Labbad, this video captures the importance of working together on the big challenges facing the environment, society and our economy. A month later, we’re still inspired by the need to work together to transform the way the world works. #BlueEarthSummit #TheCrownEstate #Innovation #NatureRecovery #FutureOfBritain #PartnershipsForChange

See more information about how The Crown Estate activated its nature strategy and more at The Blue Earth Summit