The Crown Estate's ambition for a low carbon, energy secure future

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Video and imagery credits to The Crown Estate and Flag

Background

• As a major national landowner, The Crown Estate plays an important role enabling the UK's transition to clean and secure energy. It also has a responsibility to reduce carbon emissions across its operations.

• In 2025, it needed to update its approach, showing how it would follow the science and decarbonise its portfolio across urban, rural and marine environments.

Solution

• In October 2025, The Crown Estate published its updated ambition for a low carbon, energy secure future. My role was to shape the strategic narrative and public facing communication.

• While most businesses operate in one sector, The Crown Estate spans five. This brought complexity in pulling together a coherent narrative approach.

• The positioning had to set out the need to balance decarbonisation with other national priorities including; food security, energy, housing, infrastructure and economic growth.

• Joined-up thinking was at the heart of the story, covering the need for systems thinking, data and innovation, and collaboration with communities, businesses and organisations.

Impact

• For the first time, there was a complete story for the whole business, with evidence and case studies of efforts from investing £50m into supply chain innovation for the offshore wind sector, to enabling the growth of the UK's word-class offshore renewables, and the pioneering Environment Farm Business Tenancies to accelerate low carbon faming solutions.

• The approach was launched at Blue Earth Summit and showcased at Edie in 2026, reaching thousands, and galvanizing colleagues, customers and partners in delivery.

  
  

  

  

  

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