Case Studies

About the authors: Lucy Carver is Co Founder of Ochre Partners, advising businesses across the public and private sector on sustainability and former Chief Sustainability Officer at Sky; and Will Kirkpatrick previously served as the Head of Social Impact and Sustainable Development at O2 and as a Senior Advisor to The Crown Estate. Lucy and Will have both led sustainability agendas both in house, and as advisors within multiple sectors and in government. Drawing on their expe

Background In 2012 there was a youth unemployment crisis in the UK. O2 had been focused on supporting young people for a few years, but it was clear that something different needed to be done to help them get on the career ladder. Solution Go think big was an innovative Youth Work Skills platform in partnership with Bauer media, and championed by the agency, Zenith Optimedia. The programme offered work experience at O2 and Bauer Media, with an online hub advertising opportun

Video and imagery credits to The Crown Estate and Flag Background As a major national landowner, The Crown Estate plays an important role enabling the UK's transition to clean and secure energy. It also has a responsibility to reduce carbon emissions across its operations. In 2025, it needed to update its approach, showing how it would follow the science and decarbonise its portfolio across urban, rural and marine environments. Solution In October 2025, The Crown Estate publ

National Media campaign, including pollution absorbing posters - credit to VCCP and Havas Background Back in 2019, climate change was in focus with protests from Extinction Rebellion. Warnings of scientists were mainstream and public concern was at an all time high. O2 had a track record of taking action on the environment, with propositions like O2 Recycle, Eco Rating (an environmental rating system adopted by the sector) and using 100% renewable electricity to power its net

Background Global nature and biodiversity is in decline, which puts the the long term sustainability of our climate, society and economy at risk. As a major landowner in the UK, with a mandate to steward the natural environment for the nation, The Crown Estate needed to raise its ambition. However, what good looked like in Nature strategy was not fully established, so it was vital that there was a comprehensive insights process in the development of the strategy. Solution To