Meet Will
A sustainability, strategy and communications expert with over 20 years' experience across a range of sectors, including consumer brands, tech, finance, land and infrastructure. I have held senior in-house and advisory roles with O2 and The Crown Estate. I blend commercial and marketing insight with sustainability know-how, to help shape strategy and translate it into action.
What I can offer
Supporting
Testimonials
"Will showed himself willing to take stretching challenge and advice, a good systems thinker, and open minded in taking on board the broader sustainability perspective that I offered. The work we did together resulted in launching bold Net Zero targets and a new environmental focus, backed by O2's CEO, which showed leadership in the Telecom sector. This would not have happened without Will - so kudos to him"
Sue Garrard
Ex EVP Unilever Sustainable Business Development and Communications
"Will played a pivotal role in developing and executing Virgin Media O2’s sustainable growth strategy. With a passion for building a greener, fairer future for all, Will translates ambitious sustainability goals into action. Will is committed to disrupting the status quo (to zig when others zag), helping to drive innovation and fresh thinking that supports responsible and sustainable commercial growth"
Tracey Herald
Ex Chief Sustainability Officer Virgin Media O2
"Will has brought both strategic insight and innovative engagement approaches to some of our most important sustainability initiatives. He operates with integrity, creativity and sound judgement.
He is prepared to take risks and challenge others, but will always seek a practical solution and remain calm under pressure. I am extremely grateful for what he has brought to my team and The Crown Estate"
Anna Swaithes
Chief Sustainability Officer of The Crown Estate
"In my time as Managing Director of J Walter Thompson, Will ran one of the agency flagship accounts - Johnson & Johnson. He led a wide portfolio of brands through a really successful period, encouraging the client to take creative risks that were rewarded with strong results in the market. He built great relationships, leading one of the highest performing teams and delivering commercial growth for the agency"
